Roy Villasana — Senior Product Designer & AI Design Lead

Roy Villasana is a Senior Product Designer with over 20 years in design and 8+ years in the UX field, working across UX/UI design, UX research, visual and interaction design, product design, design engineering, and front-end development. He specializes in AI-driven product experiences, design systems, and UX strategy. Based in Mexico. He works at the intersection of design and code, building products that are both usable and technically sound.

Skills & Expertise

Featured Projects

Ledger: catching the agent error that scored 0.93 confidence

Year: 2026 · Domain: Healthcare procurement · Capabilities: AI product design, Interaction design, Information architecture, Prototyping

A concept review layer for medicine procurement: AI agents do the work, humans review it, and autonomy is gated on what each act invented, not on confidence.

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Impact

Always offering a patient a way to book: IntegraMédica appointments

Year: 2019 · Domain: Healthcare · Capabilities: UX Design, Interaction Design, Design Systems, Front-end Development, Prototyping

I redesigned a clinic network's appointment booking app so every patient leaves with an appointment, in person or by video. Successful appointments rose 52% after launch.

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Impact

Closing the gap between design and production code with AI

Year: 2026 · Domain: AI developer tools · Capabilities: Product strategy, Interaction design, Design systems, Design engineering, AI agent orchestration

I built VortSpec 2.0 to bring the design to development gap to zero: an agentic development environment where AI designs on a real canvas and ships production code.

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Impact

Teaching AI coding agents to build UI from specs, not prompts

Year: 2026 · Domain: AI developer tools · Capabilities: Design engineering, AI agent workflows, Design systems, Developer tooling, Technical writing

I adapted an open spec-driven template into an npm toolkit that makes AI agents write a UI spec before any code. 51 releases in six weeks.

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CometVort: replacing product handoffs with one shared context

Year: 2026 · Domain: AI product development · Capabilities: Framework design, Design research, Information architecture, AI workflow design

I designed CometVort, a product lifecycle framework where people and AI agents work from one checkable shared model instead of passing documents down a line.

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Impact

From 47+ button styles to 4 for a 65,000-member union

Year: 2024 · Domain: Design System / Union Digital Platform · Capabilities: UX Research, Competitive Analysis, UI Inventory, Design Systems, Interaction Design, Accessibility (WCAG 2.2 AA), Engineering Handoff

A union's public site and member portal shared no UI standard and had never been audited for accessibility; the new system cut 47+ button styles to 4.

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Impact

One navigation model 200+ regional offices can reuse

Year: 2023 · Domain: Enterprise Website · Capabilities: UX Research, Competitive Analysis, Heuristic Evaluation, Information Architecture, Interaction Design, Visual Craft, Engineering Handoff

A US insurance broker's site got harder to navigate with every acquisition. I rebuilt its IA and components so new regions configure templates instead of commissioning redesigns.

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A portfolio that answers questions by rebuilding its own page

Year: 2026 · Domain: AI Product Design · Capabilities: AI Integration, Generative UI, Voice Interface Design, Design Systems, Full-Stack Development, Design Tooling

Static portfolios show outputs, not thinking. I designed and built a site that answers typed or spoken questions by assembling the relevant work on screen.

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Cutting time to first payrun from 4.2 to 1.8 weeks

Year: 2026 · Domain: HR / Payroll SaaS · Capabilities: UX Research, Information Architecture, Interaction Design, Usability Testing, Design Systems, Engineering Handoff

Only 34% of new clients finished self-setup without staff help; a guided task hub raised completion to 67% and cut time to first payrun by 57%.

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Impact

Turning 502 survey answers into a profile-based discounts strategy

Year: 2022 · Domain: Fintech · Capabilities: UX Research, AI-driven Design, Design Systems

A wallet with 1 million users needed a new service that grew usage. I turned survey and analytics data into a profile-based discounts proposal.

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Cutting POS operator errors from 12% to 2.5% across 8,000 terminals

Year: 2021 · Domain: UX Design · Capabilities: UX Research, Design Systems, Wireframing, Visual Craft

Operators on a 12-option Android POS menu made errors in 12% of critical flows; a progressive disclosure redesign cut that to 2.5% in a 4-week A/B test.

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Impact

Cutting critical payment errors from 94 to 4 per million

Year: 2022 · Domain: Fintech · Capabilities: UX Research, Wireframing

Every terminal model had its own payment flow; one configurable state machine replaced them, cutting critical errors 96% and device integration from 4 to 6 weeks to 9 days.

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Impact