Question 1

Who is Roy Villasana?

Accepted Answer

Roy Villasana is a Senior Product Designer and AI Design Lead based in Madrid, Spain with over 16 years of experience. He specializes in AI-driven UX, design systems architecture, and product strategy. He has worked across B2B SaaS, payment systems, e-commerce, and service design — helping organizations turn complex product problems into clear, usable experiences.

Question 2

What does Roy Villasana specialize in?

Accepted Answer

Roy Villasana specializes in five areas: (1) AI-driven product design — designing interfaces and experiences built on top of AI and LLM systems; (2) Design systems — token architecture, component libraries, multi-brand theming, and design-to-code workflows; (3) UX research — mixed-methods research, usability testing, and translating findings into product direction; (4) UX + Code — bridging design and engineering using React, TypeScript, and Vite; and (5) Product strategy — framing problems at the business and user intersection before design begins.

Question 3

Is Roy Villasana available for consulting or freelance work?

Accepted Answer

Yes. Roy Villasana offers consulting and mentorship services for product teams and individual designers. His consulting work covers design systems audits, AI product design strategy, UX process improvement, and design leadership. He also mentors mid-level and senior designers navigating career transitions. Details are available at royvillasana.com/consultoria.

Question 4

What industries has Roy Villasana worked in?

Accepted Answer

Roy Villasana has worked across fintech and payment systems, B2B SaaS platforms, e-commerce, healthcare, logistics, and service design. His project portfolio includes work for companies like Voucher Virtual, Gecoplax, and several product organizations where he led design from research through delivery.

Question 5

Does Roy Villasana write about UX and product design?

Accepted Answer

Yes. Roy Villasana publishes long-form articles on UX strategy, AI product design, design systems, and design career development at royvillasana.com/blog. His writing covers topics including AI adoption in product teams, the conditions that produce senior designers, how to evolve beyond the senior designer title, and the practical intersection of design and engineering.

Question 6

What makes Roy Villasana different from other product designers?

Accepted Answer

Roy Villasana works at the intersection of design, code, and strategy — three areas that rarely combine in one practitioner. He can lead design research, define a design system architecture, contribute to a React codebase, and frame product decisions at the business level. This range lets him operate effectively across design, engineering, and product leadership conversations without relying on intermediaries.

Question 7

How can I contact Roy Villasana?

Accepted Answer

Roy Villasana can be reached through his portfolio at royvillasana.com, via LinkedIn at linkedin.com/in/royvillasana, or through his consulting page at royvillasana.com/consultoria. He is open to project inquiries, consulting engagements, speaking opportunities, and design mentorship conversations.

Question 8

Where is Roy Villasana based and does he work remotely?

Accepted Answer

Roy Villasana is based in Madrid, Spain and works primarily with remote teams across Europe, Latin America, and the United States. He is fluent in Spanish and English and has experience leading design work across distributed, cross-functional teams in different time zones.

Question 9

What tools and technologies does Roy Villasana use?

Accepted Answer

Roy Villasana's primary design tools include Figma and Pencil for UI and design systems work. On the development side he works with React, TypeScript, Vite, Tailwind CSS, and Supabase. For research he uses a mixed-methods approach combining user interviews, usability testing, analytics, and heuristic evaluation. He also works with AI coding assistants and LLM-powered tools as part of his day-to-day workflow.

Question 10

Does Roy Villasana mentor junior or mid-level designers?

Accepted Answer

Yes. Roy Villasana offers structured mentorship for junior and mid-level designers who want to develop practical seniority — not just polish their portfolios. His mentorship focuses on decision-making and strategic thinking rather than execution quality, ownership of end-to-end work, and understanding which direction to grow toward in a changing industry. Mentorship inquiries can be made through royvillasana.com/consultoria.