Roy Villasana — Resume / CV

Senior Product Designer & AI Design Lead · Mexico City

Contact: LinkedIn · GitHub · royvillasana.com

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Summary

Senior Product Designer with 8+ years of experience designing AI-driven digital products, scalable design systems, and user-centered experiences. Specializes in UX Research, Design Systems, AI product design, and cross-functional collaboration. Proven track record of increasing engagement, conversion, and operational efficiency through research-informed design.

Experience

Senior Product Designer — Paychex (2023–Present)

AI-driven UX for HR/payroll SaaS. Led design systems token architecture. Conducted mixed-methods UX research for enterprise workflows. Built React prototypes for stakeholder alignment.

Product Designer — Transbank (2020–2023)

Redesigned Android POS UI for 50,000+ merchants. Led gamification system for product reviews. Designed Voucher Virtual Phase 3 and Client Discounts Initiative. Managed a team of 2 UX + 1 UI designer on key projects.

UX/UI Designer — Birchman / ITX Corp / Dartfish (2018–2020)

UX strategy and visual design for SaaS platforms across fintech, sports analytics, and consulting sectors.

Education

Universidad del Desarrollo — Diseño Gráfico + Digital (2015–2019)

Skills