The Portfolio as Product: Building royvillasana.com with AI at Every Layer
Designer, engineer, and product owner · 2026 · AI Product Design
Nearly doubled session duration to 3.4 minutes and lifted inquiry conversion from 2.1% to 4.8%.
End-to-end product design work by Roy Villasana — the problem with its baseline numbers, the research behind it, the directions that were rejected, and what measurably changed.
Designer, engineer, and product owner · 2026 · AI Product Design
Nearly doubled session duration to 3.4 minutes and lifted inquiry conversion from 2.1% to 4.8%.
2025 · Service UX
Transformed a static pest control website into a conversion-driven platform by integrating AI-powered chat and online scheduling, reducing time-to-first-contact by 45% and moving 35% of new bookings to self-service channels — while improving mobile experience and site performance by 30%.
Lead UX Designer · 2023 · Commerce
Lifted product conversion 22% and NPS by 15 points through a tiered rewards system.
Lead UX Designer · 2022 · Fintech
Reduced critical payment errors by 96% across 1.8M daily transactions.
Lead UX Designer · 2021 · UX Design
Cut operator error rates from 12% to 2.5% across 8,000+ payment terminals.